With the products of VELUX you can easily transform an old room into a vibrant living space. But the end result of this transformation is hard to imagine. That’s why VELUX challenged us to craft a solution that envisions how their products can transform an old attic into a sustainable living area.
Attics can be far more that just a place to ditch your old stuff.
![](http://iseedeadpixels.nl/wp-content/uploads/2016/04/velux-cardboards.jpg)
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VELUX Virtual Reality
VELUX Virtual Reality is an installation where a physical and digital attic melt together. During a big home improvement event, visitors were invited into our old and dusty attic. With the magic help of an Oculus Rift and a binaural sound system, we created an immersive experience showing potential customer what it is like to convert this forgotten place into a beautiful place to live in.
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By browsing through a set of different VELUX daylight solutions, people were able to really see the impact of VELUX’s products.
![](http://iseedeadpixels.nl/wp-content/uploads/2016/04/velux5.jpg)
Branded cardboards
To extend the experience, we introduced VELUX branded cardboards. Making it possible to re-live the installation or pass it on to a friend.
![](http://iseedeadpixels.nl/wp-content/uploads/2016/04/velux-stand.jpg)