Together with the advertising agency TCC we created the campaign ‘Fly far with KLM’. The campaign uses a folded paper plane with clear KLM styling that the participant needs to throw with the right angle and speed to reach Denpasar in Bali.
How can we create more awareness in Belgium and Luxembourg about KLM’s long-haul flights?
Mathematical calculations and 3D worlds
Developers and designers worked closely to create this game. In order to reach Bali the plane must be thrown with the right amount of force and from the right. And to make it even harder the participants also had to deal with changing weather conditions that influenced the force and angle that would send their plane to Bali.
For each destination we have developed an unique image. In addition to Bali, you could also find airports in Tanzania, Dubai, India, Sri Lanka, Cuba, Thailand, Singapore, South Africa, Brazil, and Ecuador.